Director of Marketing Communications amp Alumni Relations Helena College

Profile

Helena College University of Montana a comprehensive two-year college, provides access to and support of high quality lifelong educational opportunities for our diverse community. Helena College is seeking qualified applicants who wish to become part of a dynamic and creative team for a full-time position as a Director of Marketing, Communications & Alumni Relations.
The Director of Marketing, Communications, and Alumni Relations is a senior leader reporting directly to the Dean/CEO and serving on the Dean’s Cabinet. The position encompasses several major areas of responsibility including branding, marketing and communications, media and public relations, support of the Helena College Foundation, and alumni relations.
This position will be responsible for
Branding:
Manage, refine, and cultivate the Helena College brand and ensure brand standards and messaging are consistently maintained
Develop innovative strategies that advance the Helena College brand and increase interest in programs and offerings
Marketing and Communication:
Set a strategic direction for marketing and communication efforts including advertising, social media, enrollment marketing, and promotion efforts
Create, executive, and assess marketing and communication plans to support student recruitment, alumni relations, and key stakeholder engagement
Manage and oversee the constant updating of content for the website
Oversee the creating, executive, and distribution of all marketing and communication deliverables
Provide counsel and support to the Dean/CEO and other campus leaders with the creation of internal and external communications
Manage an internal communications program that ensures the Helena College faculty, staff, and students are informed about events, updates, and priorities
Media and Public Relations:
Develop, foster, and advance effective collaborative relationships within the community and with local media to raise awareness for Helena College and positively influence perceptions and decisions of external partners
Lead media relations strategy and outreach
Create and leverage opportunities to drive public relations strategies and tactics
Anticipate and lead Helena College public relations responses to unusual or crisis situations in partnership with the Dean/CEO and campus leadership
Develop and guide messaging for campus leadership when speaking at public events and represent Helena College at events, when needed
Support of Helena College Foundation:
Assist with and participate in Helena College Foundation’s efforts to raise funds
Assist with community awareness of Helena College Foundation
Participate in regular Foundation meetings as representative of Helena College
Alumni Relations:
Create systems, processes, and procedures for development of Alumni Association for Helena College
Engage alumni in activities of the college.
Develop a communications strategy for engaging alumni
Ensure alumni database is current
Other:
Participate in and contribute to the College’s leadership meetings and initiatives to advance Helena College’s strategic direction and priorities
Allocate the marketing and communications budget to maximize the impact of marketing, communication, branding, and other objectives
Serve as main point of ****,000 annually.
Benefits include a comprehensive and competitive group benefits package
including Insurance package, mandatory retirement plan, partial tuition waiver, professional development, and wellness program.

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