DIGITAL COMMUNICATIONS SPECIALIST

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Digital Communications Specialist
Arizona State University
TSGM Administration
Campus: Downtown Phoenix
76636BR
Job Description
Under the general direction of the Director of Communications at Thunderbird School of Global Management, this position establishes and maintains Thunderbird’s online social media reputation, researches and identifies trends in digital media, provides regular monitoring, and curates digital content for the School. Works directly with Thunderbird leadership, staff and faculty to develop and expand external outreach via social platforms. Assumes primary responsibility for ensuring strategic and on-brand digital messaging by drafting, editing, and posting copy for social media (Facebook, Linkedin, Twitter, Instagram, Vimeo, etc.). This position will also work in collaboration with other university communicators, contribute Thunderbird content to university-wide digital communication efforts, and assist with miscellaneous needs related to the capture of audio/video/photographic content. A successful candidate for this position is a natural communicator with great storytelling abilities and a global mindset. This candidate is seeking an opportunity to develop and advance their career within global marketing and communications on a diverse and innovative team.
ASU is a diverse enterprise with a wide variety of work and learning modes, locations and a commitment to sustainability, innovation and employee work-life balance. We are determined to maintain our position as an employer of choice in a competitive labor market.
Alternative work schedules can include four, 10-hour workdays in a workweek; a nine-day, 80-hour schedule over two workweeks for exempt employees only; and staggered start and stop times.
Hybrid work is an arrangement where employees spend a minimum of 60% of their regular workweek at their primary ASU work location. Dean or vice president-level approval is required.
Salary Range
$50,000 - $65,000 per year; DOE
Close Date
03-March-2022
Essential Duties
Develops and manages social media strategy and content for Thunderbird.
Ensures adherence of all copy to Thunderbird’s brand positioning and strategy messaging across all channels and formats.
Collaborates with faculty to extract meaningful information from which to identify newsworthy digital content.
Prepares and submits reports regarding social media and key performance indicators on a regular basis.
Connects alumni, prospective and current students and others that engage with Thunderbird’s social media with appropriate Thunderbird staff and faculty.
Helps maintain a social media and website content calendar.
Attends events to conduct real-time social media promotion.
Researches trends and innovations in digital marketing.
Researches and develops brand specific and strategic content for targeted distribution over Thunderbird social media channels.
Analyzes social media and web analytics, and helps generate performance reports.
Engages with marketing and communications representatives across ASU academic and business units to source content.
Assists with capturing video/audio/photographic content as needed.
Knowledge of digital marketing principles, practices, and procedures.
Skill in writing and editing for interactive media.
Skill in verbal and written communication.
Creates and maintains visible professional presence on Facebook, LinkedIn, Twitter, YouTube and other social media platforms.
Utilizes social media monitoring tools and analyzes data to provide detailed analysis documents that trend social media performance.
Monitors the social media landscape and related trends through seminars, research, blogging, etc.
Develops best practices, recommends rules of engagement and innovative initiatives for the use of various digital/social/mobile media.
Researches relevant social media content and keeps up to date with ongoing social media changes and innovations.
Researches and develops brand specific content for posting including items directly related to mission and purpose of Center.
Builds relationships with Thunderbird leadership and others on ASU campus to extend local, national, and global reach of the School.
Strong knowledge of various social media, strong work ethic, professional attitude, and a desire to excel within a start-up environment.
Ability to demonstrate extreme level of professionalism with prospects, customers, internal team members and external collaborators.
Resourceful, well organized, highly dependable, efficient and detail oriented.
Ability to take direction and work in a team environment.
Positive, self-starter attitude and desire to exceed at every opportunity.
Performs other duties as assigned.
Minimum Qualifications
Bachelor’s degree in a field appropriate to the area of assignment and two (2) years of related experience: OR, or any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved. Demonstrated experience in writing and editing online content.
Desired Qualifications
Evidence of effective communication skills
Experience in developing effective social media campaigns
Demonstrated knowledge of online platforms including, but not limited to, Facebook, Twitter, Instagram and LinkedIn
Experience working in a higher education and/or executive environment
Demonstrated knowledge of the principles, methods and techniques of news writing/editing; experience in AP style writing.
Experience working both independently and collaboratively in order to complete tasks.
Experience in business, leadership, and/or management copywriting.
Demonstrated knowledge of SEM copy, social media and email marketing principles.
Working Environment
Applicant must be available as necessary outside of normal business hours for attendance of events to promote content online as necessary.
Activities are performed in an environmentally-controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse.
Required to stand for varying lengths of time and walk moderate distances to perform work.
Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts.
Ability to clearly communicate to perform essential functions.
Employee must possess a valid US driver's license of the appropriate class and required endorsements throughout employment.
Department Statement
The Thunderbird School of Global Management at Arizona State University is one of the finest global leadership and global management schools in the world with both graduate and undergraduate students. Solutions for the planet mean developing problem‐solvers from around the globe. From our world‐renowned faculty representing six continents to hundreds of outstanding students who join us every year from around the world, the Thunderbird School of Global Management welcomes diversity and encourages quality and great value. It is one of the top global leadership and global management schools in the country, highly ranked for academics, practical research, and student outcomes.
ASU Statement
Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.
COVID-19 Vaccination Requirements
: Arizona State University is a federal contractor and subject to federal regulations which may require you to produce a record of a COVID-19 vaccination. For questions about medical or religious accommodations, please visit the Office of Diversity, Equity and Inclusion's webpage.
ASU is a tobacco-free university. For details visit ****Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.
Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at ****You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.
Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit ****ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.
Background Check Statement
ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.
Instructions to Apply
Application deadline is 3:00PM Arizona time on the date indicated.
Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.
Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.
Applicant must be eligible to work in the United States; ASU Thunderbird School of Global Management will not be a sponsor for this position.
ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.
Only electronic applications are accepted for this position.
Arizona State University

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