Assistant Director of Admission Marketing

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Assistant Director of Admission Marketing
Category:
Staff
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Department:
Admission
Locations:
Milton, MA
Posted:
Mar 7, 2023
Closes:
Open Until Filled
Type:
Full-time
Position ID:
159774
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About **MEMBERS ONLY**SIGN UP NOW***.:
Founded in 1879, **MEMBERS ONLY**SIGN UP NOW***. is a private, four-year, liberal arts-based institution in Milton Massachusetts. In addition to the main campus classes for adult learners are also offered at our campus at Cordage Park in historic Plymouth. **MEMBERS ONLY**SIGN UP NOW***. is accredited by the New England Commission of Higher Education (NECHE). **MEMBERS ONLY**SIGN UP NOW***. offers 22 undergraduate majors, over 60 minors and concentrations, as well as five graduate programs.
The **MEMBERS ONLY**SIGN UP NOW***. mission is to educate and graduate students prepared to engage in successful careers and active citizenship with a global perspective. We are an inclusive community of diverse learners and educators, committed to continuing our legacy of developing effective communicators with reflective and critical thinking skills. We mentor and empower our students, building meaningful relationships that inspire them to achieve their ambitions.
**MEMBERS ONLY**SIGN UP NOW***. provides rigorous and relevant academic programs to undergraduate and graduate students, and our rich blend of liberal arts and career-directed programs is enhanced by practical field experiences and co-curricular activities. Learning at Curry extends beyond the classroom and is embedded in all that we do.
Diversity and a culture of equity and inclusion among students, faculty and staff are crucial to the mission statement of **MEMBERS ONLY**SIGN UP NOW***..
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, sex identity or expression, national origin, age, disability, veteran status, or any other basis protected by applicable state and federal law, including Title IX.
Job Description:
Under the direction of the Director of Admission Marketing, the Assistant Director of Admission Marketing provides support to the overall recruitment efforts as it pertains to the oversight of on and off-campus events for prospective students, families, group visitors and key referral sources. This individual is responsible for the overall campus visit experience, event planning and execution, and some marketing strategy and automation within the College's CRM (Salesforce/Pardot). This individual also supervises the student tour guides and maintains the Admission Office social media accounts.
Essential Functions:
1. Oversight and Planning of On & Off-Campus Events and Daily Visitor Experience:
Executes the planning, coordination, and assessment of on and off-campus admission events for prospective students and families, school counselors and other relevant stakeholders;
Manages team of student tour guides by recruiting, hiring, training, and assessing job performance;
Works in partnership with the Director of Admission Marketing to develop event promotions and marketing through a variety of digital channels, including email automation, texting and social media;
Works with Athletics, Academic Affairs, Faculty, Student Affairs, and student groups to organize/arrange personalized visits for students and families, including classroom visits.
2. Contribute to Recruitment Marketing Functions:
Assist with creating dynamic, automated communication workflows in Salesforce/Pardot targeting specific populations throughout the enrollment cycle to support application generation, application completion, lead nurturing, campus visit attendance, etc;
Assist with deployment of cost-effective, paid social media advertising campaigns to build brand awareness, drive website traffic, and gain impressions;
Operate the Admission department's social media channels - Instagram, Facebook, Tik Tok, Twitter, YouTube and Snapchat - while working closely with the College's Social Media coordinators to align all recruitment efforts accordingly.
Additional Functions:
Conducts personal interviews with prospective students in order to assess their interests and goals and familiarize them with the College's programs and offerings,
May be responsible for local and/or overnight travel including travel to and participation in high school college fairs and panel presentations during peak travel seasons,
Respect and maintain confidentiality, parameters of operation, professional protocols, and individual privacy,
Perform other duties as assigned by supervisor of his/her designee.
Requirements:
Minimum Qualifications:
Bachelor's degree is required.
Minimum of four years' experience in college admissions, event planning, marketing or similar field is required.
Strong computing skills and efficiency utilizing computing applications on the systems and programs of College's choice; currently by way of example, Salesforce, Microsoft Office Suite, Banner.
Occasional overtime is required to complete job assignments and meet deadlines during peak season.
Ability to work evenings and weekends as required.
Ability to travel and valid driver's license required.
Preferred Qualifications:
Master's degree is preferred.
Experience using digital marketing automation software; i.e., Marketing Cloud, Pardot, Constant Contact, HubSpot.
Additional Information:
Committed to attracting and retaining a diverse staff, **MEMBERS ONLY**SIGN UP NOW***. will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.
At the College's discretion, the education and experience prerequisites may be excepted where the candidate can demonstrate, to the satisfaction of the College, an equivalent combination of education and experience specifically preparing the candidate for success in the position.
Employment in this position is contingent upon the successful completion of all required pre-employment background checks.
Inquiries about the application of Title IX can be directed to the College's Title IX Coordinator, Elizabeth Canning at ****, (617) 979-3516, or King Academic Administration Building, 55 Atherton St, or US Department of Education, Office of Civil Rights (OCR) - Boston Office, 5 Post Office Square, 8th Floor, Boston, MA 02109-3921, (617) 289-0111.
Application Instructions:
Please apply online at ****for consideration. Interested applicants must submit the following:
a cover letter;
a resume; and;
a list of three professional references, one of which must be a former or current supervisor, including complete contact information and professional titles.

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